Watch this video (especially the last half), change your pants, then join me downstairs for some discussion:
(N.B. Please understand that I base the following conlusions on the above premises. I do not mean to be alarmist; rather, this post is meant as a reflection on this man’s vision of the future. It is an unlikely development, but then so are the perfect circles of 1984 or Brave New World – they are illustrative and instructive rather than literally prophetic. So I mean this post to be.)
Essentially what this fellow is saying is, through the use of games and networks, that mass behavior will be trainable. The training will be ubiquitous, and we will, therefore, drown in it. Governments, factions, corporations, and anyone who has the money, will be able to propagandize entire populations. These groups will set cultural norms, mores, and beliefs. However, you can almost guarantee that whatever they want to program in will be according to whatever asinine theory of human behavior and politics is popular at the time. Once done, it cannot be undone – unless there are those of the population who refuse to accept the programming. (Conjecture can lead us to some scary consequences of rejecting the new culture, but this is neither the time, nor the place, and it would be, in the end, mere supposition based on a supposition.)
Do we really want a God-like state, that has as close to omnipotence as is humanly possible? And, do we really want to aid and abet that state by providing the very information which will serve as the chains to the new slavery? It is especially dangerous, this new slavery, because it will be enforced by carrots rather than sticks – more game points, tax breaks, etc. And because market research hardwired into their products, they will know what we like. Freedom will be replaced by superficial choice, and no one will notice because to us freedom will be preference. (Imagine fighting virtual wars over whether Coke or Pepsi is better.)
The problem with mass communication is that it is geared towards the lowest common denominator. I do not mean that it lowers our proverbial collective intelligence – though it does – but rather that the lowest common denominator is still not low enough to appeal to everyone. (In fact, the LCD is itself repulsive to some.) Instead, now, with endless choices recorded, mass communication will no longer be purely mass – it will be personalized communication to a mass. Each message aimed at a person’s known preferences, and so the mass message – do this or that – will be tailored in such a way as to make one person think he is choosing what is best for him, but is really the same choice everyone else is making, just with different window dressing.
Propaganda, according to Jacques Ellul, must have the following distinctive characteristics to be effective. It must be ubiquitous. It must be full spectrum, that is, be communicated from every available source. It must be constant. It must be convincing. It must be geared towards provoking action. In what way does what this man describes differ from these characterizations?
Once they know everything about us, and once, with a flick of the switch, they can control our behavior, what’s to stop those in power from hijacking the system? Why should we trust those with absolute power to behave altruistically? Eventually, there will be someone with the intelligence and ambition – the tyrannical man (or men, as the case may be) – to take control of the system. (And since we are all plugged into the virtual cave, no one would really notice or care.) At that point, peace, freedom, and humanity qua humanity is finished. We will be automatons, programmed by communication, subject to his will.
Networks are only independent if not controlled from above, yet this man’s theories marry networks to hierarchal structures for the worst of both worlds. Those in the network will hate those without. Once in the network, behavior will be self-reinforcing and mutually reinforcing – when you act “correctly” you will be rewarded, and so be more likely to behave that way again; when someone see you act that way, and get rewarded, they will also want to act that way. What is “correct”? Whatever those divvying up the rewards decide it to be. And once everyone is dancing to the same tune – except those at the very top who decide what “correct” is, because, as Ellul says, a propagandist cannot believe his own propaganda – society and human existence become masturbatory.
There is a reason that the founding fathers opted for decentralization and separation of powers – namely that only in decentralization can we be assured of human autonomy, freedom, and choice. Not only decentralization of the state, but of the person from the government. However, this does this opposite, centralizing human experience to be directed and synonymous to the state and corporations bringing about the closest thing to a hive possible for reasonable beings.
At the end he says that having our entire lives known will make us want to live better lives. We will want to lead good lives, but at that point, will we even know what that means? In the midst of the reprogramming, will we have forgotten what it means to be human?

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